Post by account_disabled on Dec 10, 2023 1:52:48 GMT -5
For radio, these are essentially electromagnetic and ether signals which, with the right devices, allow the transmitter to transmit and the listener to listen via radio frequencies., the server, to be "recalled" and made accessible via RSS feed , a kind of library in which the files are loaded and updated. In the first case it is, in a nutshell, a continuous and linear flow of sounds (with a prevalence of music, speech, or a mix of both depending on the type of radio, a topic which we will not dwell on here); in the second case it is instead a content concluded in itself. And here we have come to the most important distinction between the two cousins/brothers and which is also good to keep in mind when it comes to branded podcasts: use .
Radio and podcast must both be "activated" by the user who decides to listen, but while the radio allows a more casual mode of use (I turn it on, I listen, if I don't like it I change), the podcast instead is Country Email List searched for, selected and used according to a precise choice of the user and therefore falls to all intents and purposes among on-demand content . To put it simply, it's a bit like the difference between TV and Netflix. Contents, then. Chosen by the user. A perfect combo for those who have something to say and know who to turn to. Branded podcasts , in this sense, offer numerous opportunities, many of which are still unpublished. …and branded podcasts Let's recap: podcasts are therefore audio files, which can be uploaded online to proprietary sites or specific platforms (free or paid), ready to be downloaded and listened to by users. Branded podcasts are therefore an opportunity to make the brand's voice heard – literally.
But what to communicate? As in any self-respecting content marketing project, it is better to be able to exploit quality content that responds as much as possible to the curiosities or "needs" of hypothetical listeners. Also because, it is good to remember, podcasts are enjoyed above all while doing something else : while driving, while cooking, while playing sports... and, as everyone knows, hearing often takes second place compared to sight, therefore it is necessary to always deal with an opponent who is very difficult to beat in terms of attention. For this reason, knowing how to choose topics and talk about them in an engaging, non-boring way and at the right times is the key to ensuring that any type of podcast is followed and, even more so for branded ones, the target audience becomes loyal.
Radio and podcast must both be "activated" by the user who decides to listen, but while the radio allows a more casual mode of use (I turn it on, I listen, if I don't like it I change), the podcast instead is Country Email List searched for, selected and used according to a precise choice of the user and therefore falls to all intents and purposes among on-demand content . To put it simply, it's a bit like the difference between TV and Netflix. Contents, then. Chosen by the user. A perfect combo for those who have something to say and know who to turn to. Branded podcasts , in this sense, offer numerous opportunities, many of which are still unpublished. …and branded podcasts Let's recap: podcasts are therefore audio files, which can be uploaded online to proprietary sites or specific platforms (free or paid), ready to be downloaded and listened to by users. Branded podcasts are therefore an opportunity to make the brand's voice heard – literally.
But what to communicate? As in any self-respecting content marketing project, it is better to be able to exploit quality content that responds as much as possible to the curiosities or "needs" of hypothetical listeners. Also because, it is good to remember, podcasts are enjoyed above all while doing something else : while driving, while cooking, while playing sports... and, as everyone knows, hearing often takes second place compared to sight, therefore it is necessary to always deal with an opponent who is very difficult to beat in terms of attention. For this reason, knowing how to choose topics and talk about them in an engaging, non-boring way and at the right times is the key to ensuring that any type of podcast is followed and, even more so for branded ones, the target audience becomes loyal.