Post by account_disabled on Dec 10, 2023 1:52:21 GMT -5
Branded podcasts: what they are and why it is worth using them (immediately!) Feb 21 2020 branded podcasts Index What are podcasts…(in summary) …and branded podcasts Who listens to podcasts? What are the benefits of branded podcasts? Branded podcast: 5 examples to inspire you We also mentioned them in passing when we talked to you about the digital trends of 2020, but we are sure that in your wanderings on and offline, for personal reasons or for work, you will certainly have come across the new word of the year: podcasts .
Last year the Pulitzer Prize for audio investigations was introduced and at the beginning of 2020 the birth (still not materialised) of the podcast Oscars was announced. In short, everyone talks about them, many listen to Buy Bulk SMS Service them and still few do them: the perfect combination to successfully enter a sector that promises to be the new frontier of storytelling . Or at least the sound one. If it's still not clear to you what they are and you want to better understand their communication and marketing potential, this is the article for you.
What are podcasts…(in summary) The word podcast is the fusion of two English terms: -cast which means "to spread, spread" and is also at the base (or rather, at the tail) of other words in common use, such as broadcast , or "to transmit"; and pod - literally "pod" - which recalls, not surprisingly, the iPod, Apple's MP3 player on which it is possible to listen to audio files. It is often said that radio and podcast are brothers , or cousins, and recently I happened to hear the podcast referred to as the "cinema of radio" or the heir to the radio drama of the past. But here we already get into the contents. Before this, it is necessary to underline, in fact, that although radio and podcasts are related - you decide the degree - they do not share precisely the same DNA because at the basis of one and the other there are two very different technologies .
Last year the Pulitzer Prize for audio investigations was introduced and at the beginning of 2020 the birth (still not materialised) of the podcast Oscars was announced. In short, everyone talks about them, many listen to Buy Bulk SMS Service them and still few do them: the perfect combination to successfully enter a sector that promises to be the new frontier of storytelling . Or at least the sound one. If it's still not clear to you what they are and you want to better understand their communication and marketing potential, this is the article for you.
What are podcasts…(in summary) The word podcast is the fusion of two English terms: -cast which means "to spread, spread" and is also at the base (or rather, at the tail) of other words in common use, such as broadcast , or "to transmit"; and pod - literally "pod" - which recalls, not surprisingly, the iPod, Apple's MP3 player on which it is possible to listen to audio files. It is often said that radio and podcast are brothers , or cousins, and recently I happened to hear the podcast referred to as the "cinema of radio" or the heir to the radio drama of the past. But here we already get into the contents. Before this, it is necessary to underline, in fact, that although radio and podcasts are related - you decide the degree - they do not share precisely the same DNA because at the basis of one and the other there are two very different technologies .